Social media discussed in CVB meeting

The Wrangell Convention and Visitor Bureau met last Thursday, May 28. The main topic that day was an ongoing discussion of how the bureau can improve Wrangell's social media presence. To promote local businesses and encourage tourists to come to Wrangell, the CVB is interested in using social media to achieve these goals. Lucy Robinson, with the Parks and Rec Department, was invited into the meeting to talk about important aspects of social media marketing they need to keep in mind.

"Lucy has offered her assistance because she's really great at social media," said Economic Development Director Carol Rushmore. "So she's here to provide us with some pointers."

Robinson said that, when it comes to marketing via social media, it is really important to keep up with current trends and to stay relevant. Another good idea is to have themes for social media posts. Some examples tossed around in the meeting could be "Wildlife Wednesdays" that promote Wrangell's nature, or "Fitness Fridays" that promote healthy activities that people can do around town. Robinson also added that it was really important to keep a regular posting schedule and to track where one's online traffic is coming from.

"Not only do you want to schedule your posts and look at your analytics and see who's finding you from what hashtag, but then you also want to be creative in your content," Robinson said. "And you want to keep up with current trends, like what's trendy. That's important, and for me, what I do to get those trendy, fun things, is I look at other people's social media."

Other topics of discussion in the meeting included designing a marketing recovery plan, how best to design a travel planner during the COVID-19 pandemic, and expanding the CVB's contract with Truly360.