Jason Rivers ties his love for fly-fishing into business

"Fly-fishing in general, I think, it's really hard to explain but everybody that I talk to about fly-fishing, that has fly-fished, they get it," Jason Rivers said. "It's really hard to explain to people until they've caught their first fish on a fly rod."

Rivers, 47, has enjoyed fly-fishing from a young age, only recently pursuing it as a business. His interest dawned in Washington, when he saw somebody catch a steelhead trout while fly-fishing on the Kalama River. He really learned the "how to" when he moved to Fairbanks. Rivers came to Wrangell about three years ago and now operates Wrangell...